Fall 2013 enrollment figures indicate that 25% of all SDSU Marketing majors are now specializing in IMC.
Erlinde Cornelis currently works as a postdoctoral researcher at the marketing department at SDSU. In 2013, she obtained her Ph.D. from Ghent University, Belgium, where she also taught classes in social marketing to graduate students. Her Ph.D. was funded by the competitive research grant BOF which she was selected for in 2009. In February 2013 she obtained a BAEF Francqui postdoctoral grant to conduct one year of postdoctoral research at SDSU. Her research mainly focuses on marketing communications, social marketing, consumers' emotional intelligence, and attitudinal ambivalence. Dr. Cornelis' research has been published in several marketing and health psychology journals.
Turku University, the second largest university in Finland, sent 14 students and two faculty members from their marketing department to visit San Diego State University in order to learn how marketing strategies are planned and executed in the U.S.
While at SDSU, they attended numerous marketing and journalism classes to get a taste for how American students learn marketing research, branding, consumer behavior and communications tactics.
The visit was spearheaded by SDSU marketing professors, Dr. George Belch and Dr. Michael Belch. Michael will be teaching integrated marketing communications courses to students at Turku in April 2015.
The Turku delegation visit to San Diego lasted from November 10 through November 21 and also included visits to San Diego-based companiesWD-40 and Bumble Bee Foods.