The FIFA soccer championship will be held in 2022 in Qatar. It is the first time this region of the world will hold an FIFA championship. The man spearheading the successful effort to bring the games to Qatar is Hassan Al-Thawadi, the country's secretary general. Marketing professors from SDSU, Dr. Michael Kartalija and department chair, Dr. George Belch visited Qatar to meet with Al-Thawadi and his team to learn how he and his associates used integrated marketing communications strategies to land the games. The purpose of the visit was to film a video on the process for use with the upcoming 10th edition of the professors' book, Advertising and Promotion: An Integrated Marketing Communications Perspective.
Fall 2012 enrollment figures indicate that 39% of all SDSU Marketing majors are now specializing in IMC.
The Malta Project: A compilation of presentations developed by students in the SDSU-Malta program. (Download the Malta Project pdf file.)
American Association of Advertising Agencies "Multicultural Advertising Intern Program" applications due by Oct. 25, 2013. Read about this exciting opportunity and how to apply (pdf).
"I am an Account Management Trainee at Phelps, which is an integrated marketing communications agency in Santa Monica. I am currently working on Panasonic, Southern California Gas, and doing a branding project for another client. It has been busy and a bit overwhelming learning different processes and the tactical side of marketing, but the experience I am receiving here is immeasurable.
Most of the people here are surprised about the SDSU IMC program and the projects that I have done as a student. To be honest, I know that is exactly how I got my foot in the door - just name dropping my IMC degree and presenting our Fox Sports IMC plan in my interview along with showing my work experience through internships I've done as a student. In the new business pitches or branding projects I have been able to work on already, I felt very comfortable and was about to dive in because of your course. I am so thankful for SDSU!
Just last week I had a very positive three month review and actually received the associate of the week recognition yesterday! So yes, I am using what I learned from my time at SDSU in too many ways to count and feel I am already doing very well in the "real world", even if it is a wild ride!"
Carolyn Chow, Account Management
Phelps, 901 Wilshire Blvd., Santa Monica, CA
Congratulations to Paula Peter for her promotion to associate professor.
Mickey Belch chosen as SWOCC's 2013 Giep Franzen Fellow. He will deliver a lecture in Amsterdam to an audience of advertising and marketing professionals.