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Advertising & Promotion book cover

Belch & Belch announce the 10th edition of Advertising & Promotion: an Integrated Marketing Communications Perspective.

Fall 2013 enrollment figures indicate that 25% of all SDSU Marketing majors are now specializing in IMC.


Prof. Mickey Belch congratulates Nicky Herrick, on being accepted to her first choice Medical School.

Thank you postcard from Nicky saying "Thank you for writing a wonderful letter that helped me get into my first choice medical school. Your classes provided me with a strong marketing foundation that I know will be helpful throughout my career."

Learn More About New Media

The Malta Project: A compilation of presentations developed by students in the SDSU-Malta program. (Download the Malta Project pdf file.)

Marketing EDGE

I-MIX summer intern program

Application and complete details
I-MIX fact sheet (pdf)
I-MIX overview (pdf)

Position Announcement

Department of Marketing – San Diego State University (pdf)


"I am an Account Management Trainee at Phelps, which is an integrated marketing communications agency in Santa Monica. I am currently working on Panasonic, Southern California Gas, and doing a branding project for another client. It has been busy and a bit overwhelming learning different processes and the tactical side of marketing, but the experience I am receiving here is immeasurable.

Most of the people here are surprised about the SDSU IMC program and the projects that I have done as a student. To be honest, I know that is exactly how I got my foot in the door - just name dropping my IMC degree and presenting our Fox Sports IMC plan in my interview along with showing my work experience through internships I've done as a student. In the new business pitches or branding projects I have been able to work on already, I felt very comfortable and was about to dive in because of your course. I am so thankful for SDSU!

Just last week I had a very positive three month review and actually received the associate of the week recognition yesterday! So yes, I am using what I learned from my time at SDSU in too many ways to count and feel I am already doing very well in the "real world", even if it is a wild ride!"

Carolyn Chow, Account Management
Phelps, 901 Wilshire Blvd., Santa Monica, CA

Awards & Honors

Congratulations to Paula Peter for her promotion to associate professor.

Mickey Belch chosen as SWOCC's 2013 Giep Franzen Fellow. He will deliver a lecture in Amsterdam to an audience of advertising and marketing professionals.

AACSB accredited

The College of Business Administration is fully accredited by AACSB International – The Association to Advance Collegiate Schools of Business