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Michael Belch

Prof. Michael Belch Receives Prestigious Fellowship.

Mickey Belch chosen as SWOCC's 2013 Giep Franzen Fellow. He will deliver a lecture in Amsterdam to an audience of advertising and marketing professionals.

Fall 2012 enrollment figures indicate that 39% of all SDSU Marketing majors are now specializing in IMC.

Advertising & Consumer Psychology Conference

San Diego, CA | June 13–15, 2013

Consumer Psychology in a Social Media World Call for Papers (pdf)

Through the efforts of Professor Claudiu Dimofte, the SDSU Marketing Department will host the very prestigious Advertising and Consumer Psychology Conference in June 2013. As one of the most important conferences in the field this is a great reflection on SDSU and a confirmation of how highly SCP thinks of SDSU's Marketing Department.

Current News

Professor Michael Belch has been asked to serve on the PhD committee for Daan Muntinga – University of Amsterdam, Netherlands and will be traveling to Amsterdam for Daan's final defense.

Professor Michael Belch has been asked to serve on the tenure and review committee for the consideration to advancement to full professor for: Dr. Zlatko Jancic University of Ljubljhana, Slovenia.

Professors George and Michael Belch are invited to speak at the International Conference entitled "2nd International Conference on Strategic Innovative Marketing" to be held in Prague, Czech Republic, September 13-17, 2013

Castro, Iana A., Andrea C. Morales and Stephen M. Nowlis, "The Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase," Journal of Marketing (forthcoming).

SDSU students to design FSSD marketing campaign for Padres coverage. Feb 4th, 2013SB Nation Gaslamp Ball

Awards & Honors

Congratulations to Paula Peter for her promotion to associate professor.

Mickey Belch chosen as SWOCC's 2013 Giep Franzen Fellow. He will deliver a lecture in Amsterdam to an audience of advertising and marketing professionals.

AACSB accredited

The College of Business Administration is fully accredited by AACSB International - The Association to Advance Collegiate Schools of Business