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Advertising & Promotion book cover

Belch & Belch announce the 10th edition of Advertising & Promotion: an Integrated Marketing Communications Perspective.

Fall 2013 enrollment figures indicate that 25% of all SDSU Marketing majors are now specializing in IMC.

Prof. Michael Belch recommended for the Fulbright Specialist Roster

The U.S. Department of State’s Bureau of Educational and Cultural Affairs (ECA) and the Institute of International Education’s Council for International Exchange of Scholars (CIES), have recommended Prof. Michael Belch for the Fulbright Specialist Roster. (Read acceptance letter (pdf))

Seeing Stars – How Celebrities are Used in Magazine Advertising

Think celebrities are overused in the world of print advertising?

Then you'd be surprised to know that recent research done at San Diego State University (SDSU) indicates that only about 10 percent of magazine advertising incorporates the use of a celebrity. (Read more…)

The Marketing Department has Hired Erlinde Cornelis, Ph.D.

Erlinde Cornelis

Erlinde Cornelis currently works as a postdoctoral researcher at the marketing department at SDSU. In 2013, she obtained her Ph.D. from Ghent University, Belgium, where she also taught classes in social marketing to graduate students. Her Ph.D. was funded by the competitive research grant BOF which she was selected for in 2009. In February 2013 she obtained a BAEF Francqui postdoctoral grant to conduct one year of postdoctoral research at SDSU. Her research mainly focuses on marketing communications, social marketing, consumers' emotional intelligence, and attitudinal ambivalence. Dr. Cornelis' research has been published in several marketing and health psychology journals.

Finnish Students Visit SDSU Marketing Classes

Students with snack plates and water bottles

Turku University, the second largest university in Finland, sent 14 students and two faculty members from their marketing department to visit San Diego State University in order to learn how marketing strategies are planned and executed in the U.S.

While at SDSU, they attended numerous marketing and journalism classes to get a taste for how American students learn marketing research, branding, consumer behavior and communications tactics.

The visit was spearheaded by SDSU marketing professors, Dr. George Belch and Dr. Michael Belch. Michael will be teaching integrated marketing communications courses to students at Turku in April 2015.

The Turku delegation visit to San Diego lasted from November 10 through November 21 and also included visits to San Diego-based companiesWD-40 and Bumble Bee Foods.

Working in Advertising

Infographic explaining the career possibilities at an advertising agency

How roles work together in an advertising agency

AACSB accredited

The College of Business Administration is fully accredited by AACSB International – The Association to Advance Collegiate Schools of Business