Fall 2013 enrollment figures indicate that 25% of all SDSU Marketing majors are now specializing in IMC.
Turku University, the second largest university in Finland, sent 14 students and two faculty members from their marketing department to visit San Diego State University in order to learn how marketing strategies are planned and executed in the U.S.
While at SDSU, they attended numerous marketing and journalism classes to get a taste for how American students learn marketing research, branding, consumer behavior and communications tactics.
The visit was spearheaded by SDSU marketing professors, Dr. George Belch and Dr. Michael Belch. Michael will be teaching integrated marketing communications courses to students at Turku in April 2015.
The Turku delegation visit to San Diego lasted from November 10 through November 21 and also included visits to San Diego-based companiesWD-40 and Bumble Bee Foods.