Skip repeated menu and go directly to contents
Advertising & Promotion book cover

Belch & Belch announce the 10th edition of Advertising & Promotion: an Integrated Marketing Communications Perspective.

Fall 2013 enrollment figures indicate that 25% of all SDSU Marketing majors are now specializing in IMC.

Prof. Michael Belch recommended for the Fulbright Specialist Roster

The U.S. Department of State’s Bureau of Educational and Cultural Affairs (ECA) and the Institute of International Education’s Council for International Exchange of Scholars (CIES), have recommended Prof. Michael Belch for the Fulbright Specialist Roster. (Read acceptance letter (pdf))

Seeing Stars – How Celebrities are Used in Magazine Advertising

Think celebrities are overused in the world of print advertising?

Then you'd be surprised to know that recent research done at San Diego State University (SDSU) indicates that only about 10 percent of magazine advertising incorporates the use of a celebrity. (Read more…)

The Marketing Department has Hired Erlinde Cornelis, Ph.D.

Erlinde Cornelis

Erlinde Cornelis currently works as a postdoctoral researcher at the marketing department at SDSU. In 2013, she obtained her Ph.D. from Ghent University, Belgium, where she also taught classes in social marketing to graduate students. Her Ph.D. was funded by the competitive research grant BOF which she was selected for in 2009. In February 2013 she obtained a BAEF Francqui postdoctoral grant to conduct one year of postdoctoral research at SDSU. Her research mainly focuses on marketing communications, social marketing, consumers' emotional intelligence, and attitudinal ambivalence. Dr. Cornelis' research has been published in several marketing and health psychology journals.


Dear Dr. Peter,
A few years ago in fall 2008 I studied for one semester abroad at SDSU during my bachelor in Business Administration and I took your class in Consumer and Buyer Behavior.

Your class and the way you taught awoke the interest in the field of human behavior and psychology in me so much that I wrote my bachelor thesis about the psychological effects of guerilla marketing when I returned to Germany. After that I started a master program in Business Psychology and worked in an advertising agency. I focused on Industrial and Organizational Psychology, finished about 2 years ago and now I am working as a consultant for change management and research in order to help people getting a more supportive workplace environment focusing on mental and physical health and wellbeing. This fall I will start teaching at the institute of psychology at Otto Friedrich University in Bamberg. I am very excited about it and cannot wait to start working with the students.

Every once in a while I think back to that time I attended your class and how much you inspired me. Without a doubt my life would be different now if I had not taken your class all those years ago.

Thank you for being such an enthusiastic and authentic teacher.

Best Regards,

AACSB accredited

The College of Business Administration is fully accredited by AACSB International – The Association to Advance Collegiate Schools of Business