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Advertising & Promotion book cover

Belch & Belch announce the 10th edition of Advertising & Promotion: an Integrated Marketing Communications Perspective.

Fall 2013 enrollment figures indicate that 25% of all SDSU Marketing majors are now specializing in IMC.

Seeing Stars – How Celebrities are Used in Magazine Advertising

Think celebrities are overused in the world of print advertising?

Then you'd be surprised to know that recent research done at San Diego State University (SDSU) indicates that only about 10 percent of magazine advertising incorporates the use of a celebrity. (Read more…)

The Marketing Department has Hired Erlinde Cornelis, Ph.D.

Erlinde Cornelis

Erlinde Cornelis currently works as a postdoctoral researcher at the marketing department at SDSU. In 2013, she obtained her Ph.D. from Ghent University, Belgium, where she also taught classes in social marketing to graduate students. Her Ph.D. was funded by the competitive research grant BOF which she was selected for in 2009. In February 2013 she obtained a BAEF Francqui postdoctoral grant to conduct one year of postdoctoral research at SDSU. Her research mainly focuses on marketing communications, social marketing, consumers' emotional intelligence, and attitudinal ambivalence. Dr. Cornelis' research has been published in several marketing and health psychology journals.


Dear Professor Belch,
I wanted to write you an email to tell you about how your class and book has helped my life in a major way.

I was in your 373 IMC course – and that is really where everything started. I gained a ton of knowledge and now as a CMO of my own company it continues to be applied in my career everyday. I was working on a start-up I co-founded while at SDSU called Barnana.

Now we are 2 years into business, we have raised $1.6MM, and are sold nationwide in Safeway, Whole Foods, Sprouts and other natural foods retailers. I serve as the Chief Marketing Officer.

I remember you telling me to keep my course book because if you are going into that realm, you are going to need it and that's exactly what I did. It's helped me put together IMC plans but more importantly educate my co-founders about marketing communications and how to achieve marketing success for Barnana.

I owe you, SDSU, and my other professors in the IMC program a lot.

Nik Ingersoll
Co-Founder & CMO
Wholesome Valley Foods

Academic News

Call for Proposals

AAA 2015 Research Fellowship Competition
Submission Deadline: September 15, 2014

AACSB accredited

The College of Business Administration is fully accredited by AACSB International – The Association to Advance Collegiate Schools of Business