Undergraduate students in the College of Business Administration earn a Bachelor of Science in Business Administration (BSBA) degree. Based on a common set of program learning goals and degree learning outcomes (pdf), eight majors and four specializations are offered within the BSBA degree. Students can major in accounting, general business, finance, financial services, information systems, management, marketing, or real estate. Within management they can choose a specialization in entrepreneurship or human resources (in addition to general management). Within marketing students may elect to major in general marketing or complete the marketing major with a specialization in integrated marketing communications or a specialization in professional selling and sales management. This wide range of options allows students to balance acquisition of strong general business skills with focused expertise in the major or specialization that best suits their interests.
San Diego State University offers a state-of-the-art curriculum, an outstanding faculty, over 100 different courses to choose from, and excellent opportunities to work with the San Diego business community. If you are looking for an exciting and challenging program to prepare you for a career in business, we hope you will explore our website and learn more about what we have to offer.
In addition to offering a great academic program, San Diego has a dynamic business community. We are a hotbed of entrepreneurship in biotech, telecommunications, software, and several other high growth industries. This gives SDSU students the opportunity to apply the skills and knowledge they acquire in the classroom to exciting business situations. The educational, cultural, and recreational opportunities stagger the imagination… its no wonder that many of our graduates never leave San Diego!