To credibly serve as the educational backbone of one of the most dynamic regions in the world, our mission is to: Provide challenging learning environments that prepare leaders and innovators for commercial excellence, help support economic development by being the place business knows it will find the assets it needs to succeed, and produce intellectual and research contributions that transform business and society.
We aspire to instructional excellence that serves the digital future of business education. We aspire to scholarly contributions that impact the academic arena and drive insights that transform business practice. Joining with our colleagues across the university, we aspire to creative, innovative, and entrepreneurial solutions that solve the world’s problems. Collaborating with our external partners, we aspire to vigorous regional economic development and development of the next generation of leaders and innovators for a competitive global economy. In achieving these aspirations, we will be recognized as one of the most effective business schools in the nation.