The College of Business Administration is committed to student learning and considers it our highest priority as per our college mission statement. To accomplish our mission the CBA has worked diligently to develop a culture of assessment.
Assessment activities occur throughout the college for all programs. The college has clear learning outcomes for its Bachelor of Science in Business Administration (BSBA) program, for the MBA program, and for the Executive MBA program (EMBA). Further, student learning outcomes have been identified at the departmental level for each undergraduate major and for specialized masters programs. Co-curricular programs such as Study Abroad and the FCB Honors Program have also identified student learning outcomes.
The success of the college's efforts to accomplish their learning outcomes is measured through a wide variety of direct measures including course-embedded assignments and demonstration approaches. Additionally, in many cases indirect measures are used to triangulate the results of the direct assessment measures. Assessment results are shared throughout the college and serve as a driving force for programmatic change.
The CBA's assurance of learning/assessment efforts have been lauded at the university level (SDSU), the CSU level, and by the AACSB.
Director of Assessment
Professor of Marketing
Fowler College of Business