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San Diego State University

Fowler College of
Business Administration

 Printable version

Paula C. Peter, Ph.D.

Paula C. Peter, Ph.D.

Associate Professor



Office: SSE-3135

Phone: (619) 594-8295



  • Ph.D., Marketing with minor in Statistics, Virginia Tech, 2007
  • M.S., Business Administration/Marketing, Virginia Tech, 2004
  • B.S. (Summa Cum Laude}), Corporate and Institutional Communication, University of Lugano, Switzerland, 2002

Teaching Interests

  • Consumer Behavior, Integrated Marketing Communications (IMC), Advertising, Social Marketing, Cause-related Marketing, Marketing Research


  • 2013 Faculty-In-Residence Contribution
  • 2012 SDSU Student Affairs Award
  • 2007 Outstanding Graduate Student Award, Pamplin College of Business, Virginia Tech
  • 2007 Beta Gamma Sigma, International Honor Society
  • 2006 Doctoral Consortium Fellow AMA Sheth Foundation
  • 2005 Phi Kappa Phi, Honor Society

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  • SDSU Steering Commitee
  • Faculty-in-Residence at SDSU (2010-2013)
  • SDSU Senate Task Force on Student Evaluations
  • SDSU Faculty Affairs
  • SDSU Senate

Recent Research

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