The Centre for Integrated Marketing Communications (IMC) at San Diego State University is a non-profit institution that enhances the existing awareness of Integrated Marketing Communications via scholarly research and practical application to educate students, academics and practitioners in the advantages associated with IMC as an effective and efficient marketing communication strategy.
The IMC helps businesses to develop an effective and efficient marketing communication strategy.
The IMC educates academics and students about the advantages and implications of integrated marketing communications.
In 2002, San Diego State University's Business School founded the Centre for Integrated Marketing Communications. It was the first Integrated Marketing Communications program to be housed in a business school in the United States.
As media options continue to proliferate, those engaged in marketing communications are responsible for determining which communications methods are most effective given the objectives and budgets within which they operate. Integrated Marketing Communications focuses on the added value of a comprehensive plan. The plan evaluates the strategic roles of various communications disciplines and combines these disciplines to provide clarity, consistency, and a maximum communications impact.
Integrated Marketing Communications focuses on the synergistic role of advertising, sales promotions, direct marketing, internet and interactive marketing, and public relations
Dear Professor Belch,
I wanted to write you an email to tell you about how your class and book has helped my life in a major way.
I was in your 373 IMC course – and that is really where everything started. I gained a ton of knowledge and now as a CMO of my own company it continues to be applied in my career everyday. I was working on a start-up I co-founded while at SDSU called Barnana.
Now we are 2 years into business, we have raised $1.6MM, and are sold nationwide in Safeway, Whole Foods, Sprouts and other natural foods retailers. I serve as the Chief Marketing Officer.
I remember you telling me to keep my course book because if you are going into that realm, you are going to need it and that's exactly what I did. It's helped me put together IMC plans but more importantly educate my co-founders about marketing communications and how to achieve marketing success for Barnana.
I owe you, SDSU, and my other professors in the IMC program a lot.
Co-Founder & CMO
Wholesome Valley Foods