George E. Belch is a professor and Chair of the Department of Marketing at San Diego State University. Professor Belch teaches marketing communication, advertising management, consumer/buyer behavior, and strategic marketing planning. He has published more than 25 articles on advertising, marketing communications, and consumer decision making in numerous leading academic journals. He also serves as a reviewer for several of those journals.
Professor Belch is the co-author of the top ranked Integrated Marketing Communication textbook in the United States. With distribution to over 300 universities in the U.S. and internationally, An Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective, enjoys over a 70% share of the U.S. Integrated Marketing Communications textbook market.
Before coming to SDSU, Professor Belch was a member of the faculty in the Graduate School of Management at the University of California, Irvine. He has served as a consultant to several companies in the areas of marketing strategy, advertising, and marketing research. He has held positions at E.I. DuPont Company and the Needham, Harper and Steers advertising agency (now part of DDB Needham Worldwide).
Professor George Belch received his Ph.D. in Business from the University of California, Los Angeles.