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Michael Belch

Michael Belch | Ph.D.

Advertising | Communication Strategy

Prof. Michael Belch recommended for the Fulbright Specialist Roster

The U.S. Department of State’s Bureau of Educational and Cultural Affairs (ECA) and the Institute of International Education’s Council for International Exchange of Scholars (CIES), have recommended Prof. Michael Belch for the Fulbright Specialist Roster. [read acceptance letter (pdf)]

Michael Belch teaches Integrated Marketing Communications at San Diego State University and where he has received numerous Outstanding Professor awards. He has also taught in France, Spain, China and Argentina. Dr. Belch has co-authored more than 30 articles in academic journals on advertising, consumer behavior, and international marketing. Additionally, he co-authored, with brother George Belch, the number one IMC textbook: Advertising and Promotion: An Integrated Marketing Communications Perspective.

Dr. Belch's previous employment includes: Marketing Representative of General Foods Corporation, consultant to a number of Fortune 500 companies including McDonalds, Whirlpool Corporation, Senco Products, San Diego Trust & Savings Bank, GTI Corporation, IVAC, May Companies, Phillips-Ramsey and Dailey & Associates. Professor Belch received his Ph.D. from the University of Pittsburgh.

AACSB accredited

The Fowler College of Business Administration is fully accredited by AACSB International – The Association to Advance Collegiate Schools of Business