Richard Brooks is the Director of the Centre for Integrated Marketing Communication and Co-director of the Entrepreneurial Management Center, working as a liaison to the Southern California business community. At SDSU, he teaches Marketing Planning, Communication Planning, and New Product Development.
He brings a vast array of experience to the Centre for Integrated Marketing Communications having previously worked as Executive Vice President, General Manager of McCann-Erickson, San Diego with an overall management responsibility of the $55 million advertising and public relations agency. McCann-Erickson Worldwide is the largest global system of advertising agencies with 216 offices around the world. Global system manages marketing communications for such brands as L’Oreal, Nestle, General Motors, Exxon, and Coca-Cola. With McCann-Erickson, Brooks spent much of his career in the area of services marketing and consumer product brand building. Furthermore, he managed the Integrated Marketing Communications programs of: Bumble Bee Seafoods, Chex Brands, Coca-Cola, Daiwa Sports Equipment, General Motors, Hewlett-Packard, PSA Airline, The Zoological Society of San Diego and WD-40 Company.
Richard Brooks received both his BS and MBA-Marketing from San Diego State University. As a result, he truly understands the needs of the students, faculty and surrounding businesses.