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Joel Davis | Ph.D.

Mass Communication | Media Studies

Joel Davis joined the San Diego State faculty in 1990, after having served as Vice President, Strategic Planning & Research at two Chicago advertising agencies: Foote, Cone & Belding and D'Arcy Masius Benton & Bowles.

Dr. Davis teaches undergraduate and graduate courses in the areas of advertising theory and strategic planning, advertising research and advertising media planning. The link below will take you to the web site for the current set of courses that he is teaching:

Davis Course Web Site

Dr. Davis' research interests lie in the areas of advertising strategy, advertising ethics and advertising in new media. His research and writings appear in journals such as the Journal of Health Communication, the Journal of Broadcasting and Electronic Media, and Journalism and Mass Communication Quarterly. His most recent research examines the accessibility of web-based information and the ethics/potential deceptiveness of prescription drug advertising. The links below will let you download three of his recent papers.

Riskier Than We Think? The Relationship Between Risk Statement Completeness and Perceptions of Direct to Consumer Advertised Prescription Drugs (Journal of Health Communication)

Disenfranchising the Disabled: The Inaccessibility of Internet-Based Health Information (Journal of Health Communication) article

The Accessibility Divide: The Visually-Impaired and Access to Online News (Journal of Broadcasting and Electronic Media)

Dr. Davis is the author of the textbook Advertising Research: Theory and Practice and the online monograph Understanding Yellow Pages.

AACSB accredited

The Fowler College of Business Administration is fully accredited by AACSB International – The Association to Advance Collegiate Schools of Business