Barbara Mueller is the Journalism and Media Studies Program Coordinator at San Diego State University -- overseeing the advertising, public relations, and media management programs. She has taught advertising in the School of Communication at SDSU for the past 16 years. The bulk of her research focuses on international advertising. A second stream of research explores controversial advertising practices. Her work has appeared in the Journal of Advertising Research, Current Issues and Research in Advertising, The Journal of International Business Studies, and International Marketing Review, among many other publications.
Mueller was recently ranked as one of the top three contributors to international advertising research globally based on total number of publications in major advertising, marketing and international business journals (Zou, Shaoming. “Contributions to International Advertising Research,” Journal of Advertising, Spring 2005, p. 99-110. To date she has published three texts: Dynamics of International Advertising: Theoretical and Practical Perspectives, Lang Publishing (Forthcoming); Advertising and Societies: Global Issues, Lang Publishing (2003); and International Advertising: Communicating Across Cultures, Wadsworth Publishing,(1996). Dr. Mueller has also served as an expert witness in cases dealing with deception in advertising, puffery, and advertising to children and teens. She received her Ph.D. from the University of Washington in 1987.