Important: Marketing Majors & IMC Specializations course sequencing requirements are strictly enforced. Download sequencing (Word doc).
Integrated Marketing Communications involves the coordination of various promotional elements and other marketing activities that communicate with a firm's customers. IMC focuses on the synergistic role of advertising, sales promotions, direct marketing, internet and interactive marketing, public relations, and personal selling in the communications program.
Internships build a bridge between industry and students. With these programs students are able to cross over from academics into the business world and work alongside professionals whose work corresponds to their areas of study. Students gain valuable real-world experience, make professional contacts, and strengthen their resumes.
Businesses have the opportunity to interact with students who have been trained to communicate with consumers through the coordination of advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling in a fully integrated manner.
Student interests are matched with organizational needs to maximize knowledge growth and career placement in the area of Integrated Marketing Communications.
The Department of Marketing at San Diego State University offers a specialization in Integrated Marketing Communications (IMC). This specialization will allow students interested in careers in advertising, promotions, communications, public relations, and related areas the opportunity to take courses more geared toward these vocations.
A specialization in IMC leads to a BS degree in marketing. The specialization is not indicated on the diploma. The difference between the specialization in IMC and the regular Marketing degree is in the courses that one takes. Specified courses in the School of Journalism & Media Studies can be used to fulfill elective requirements.
Students interested in a career in advertising or public relations in an agency or organization, media sales, or other communications related industry, may wish to consider the specialization.
Important: Marketing majors & IMC specializations course sequencing requirements are strictly enforced. Download sequencing (Word doc).
Any 4 of the following:
File a RAAR with Marketing to use any of these as an elective.