SDSU Wins the APICS Case Competition
A team of four undergraduate business students from SDSU prevailed as the winner of the 2014 APICS West Coast Student Case Competition held February 21 – 22 in Costa Mesa, California. The students competed against undergraduate teams from nine other universities located throughout the western United States and Mexico.
Students Jessica O'Leary, Charles Pickering, Morgan Rumzie and Diego Segovia represented SDSU in the competition which is staged annually by APICS, one of the oldest educational research and certification program for the supply chain and operations management industry.
The team was given the case of a German automotive company doing business in Mexico that was having issues with cost overruns and efficiency within the plant. "As a team, we had to figure out why the newly acquired plant was hemorrhaging money, not reaching optimal efficiency, and was not fitting the company model," said team member and SDSU management senior, Segovia. "The new plant needed several innovative and cost effective methods to turn it around into a profitable asset."
As a team, we had to figure out why the newly acquired plant was hemorrhaging money, not reaching optimal efficiency, and was not fitting the company modelDiego Segovia
"Once we made it clear that we wanted to eliminate the bottle neck and utilize all of the resources without laying off the workers, we divided the work and started doing research on how we could make that possible," said Pickering, a senior in international business. "Then the four of us presented on each section of the project that we individually researched."
Each team was given the case at 9:00 a.m. on February 21 and asked to present their solution the same evening. On Saturday, February 22, the top two teams were asked to repeat their presentations, but this time, they were asked to field questions from the audience prior to the judging.
SDSU was declared the winner of the undergraduate section of the competition that afternoon. As the winning undergraduate team, they were awarded $800 and each given a 1st place medallion.
The team was sponsored by the APICS San Diego chapter and accompanied by management information systems professor, Dr. Fred Raafat and assistant dean, Christine Probett. Management systems information professor, Drs. Helio Yang and Raafat helped to prepare the team prior to the competition.
Once we made it clear that we wanted to eliminate the bottle neck and utilize all of the resources without laying off the workers, we divided the work and started doing research on how we could make that possibleCharles Pickering