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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
Assets or Constraints: Corporate Reputation and the Bottom of the Pyramid
Author(s)
Zheng, C.
Type of Research
Peer-Reviewed Journal Articles
Date Published
2012, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
B
Points
9
Publication Title
Journal of World Business