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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
Toward a sustainable email marketing infrastructure
Author(s)
Plice, R. K., Pavlov, O., Melville, N.
Type of Research
Peer-Reviewed Journal Articles
Date Published
2008, After July
Contribution Type
Contributions to practice (applied research)
Contribution Category
A
Points
12
Publication Title
Journal of Business Research
Volume(s)
61
Edition
11