Skip repeated menu and go directly to contents

San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
Evaluating the Effectiveness of Elements of Integrated Marketing Communications: A Review of Research
Author(s)
Belch, M.
Type of Research
Peer-Reviewed Journal Articles
Date Published
2007, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
D
Points
5
Publication Title
IMC: A paradigm shift from the traditional media planning
Publisher
ICFAI University Press