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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
As Seen on TV and Now in a Marketing Classroom Near You: The Infomercial
Author(s)
Belch, G. E., Brodowsky, G.
Type of Research
Peer-Reviewed Journal Articles
Date Published
2006, Before July
Contribution Type
Learning and pedagogical research contributions
Points
6
Publication Title
Marketing Education Review
Volume(s)
16
Edition
1