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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
The Performance of Global Brands during the 2008 Financial Crisis
Author(s)
Dimofte, C., Johansson, J., Mazvancheryl, S.
Type of Research
Peer-Reviewed Journal Articles
Date Published
2012, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
B
Points
9
Publication Title
International Journal of Research in Marketing
Volume(s)
29
Edition
4
Page Number(s)
235-245