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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
The Mere Association Effect and Brand Evaluations
Author(s)
Dimofte, C., Yalch, R.
Type of Research
Peer-Reviewed Journal Articles
Date Published
2011, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
A
Points
12
Publication Title
Journal of Consumer Psychology
Volume(s)
21
Edition
1
Page Number(s)
24-37