Skip repeated menu and go directly to contents

San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
Consumer Response to Polysemous Brand Slogans
Author(s)
Dimofte, C., Yalch, R.
Type of Research
Peer-Reviewed Journal Articles
Date Published
2007, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
A
Points
12
Publication Title
Journal of Consumer Research
Volume(s)
33
Edition
4
Page Number(s)
515-522
Role
Reviewer
Organization
Association of Consumer Research Conference