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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
Do We Judge a Book by its Cover and a Product by its Package? How Affective Expectations are Contrasted and Assimilated into the Consumption Experience
Author(s)
Honea, H.
Type of Research
Peer-Reviewed Journal Articles
Date Published
2008, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
A
Points
13
Publication Title
Advances in Consumer Research