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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
Motivational Determinant of Transportation into Marketing Narratives
Author(s)
Honea, H.
Type of Research
Peer-Reviewed Journal Articles
Date Published
2011, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
A
Points
13
Publication Title
Journal of Consumer Psychology