Skip repeated menu and go directly to contents

San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
The Power of Plain: Intensifying Product Experience with Neutral Aesthetic Context
Author(s)
Honea, H.
Type of Research
Peer-Reviewed Journal Articles
Date Published
2011, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
A
Points
13
Publication Title
Marketing Letters