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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
An International Collaborative Degree: The International Masters Programme in Integrated Marketing Communications
Author(s)
Krentler, K., Caruana, A.
Type of Research
Chapter(s) in Books
Date Published
2011, Before July
Contribution Type
Learning and pedagogical research contributions
Contribution Category
D
Points
4
Publication Title
Cases on Innovations in Educational Marketing: Transnational and Technological Strategies
Anthology Title
Cases on Innovations in Educational Marketing: Transnational and Technological Strategies
Publisher
IGI-Global
Page Number(s)
118-134