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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
Wiley International Encyclopedia of Marketing
Author(s)
Peter, P.
Type of Research
Chapter(s) in Books
Date Published
2011, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
D
Points
5
Publication Title
Encyclopedia of Marketing
Publisher
John Wiley and Sons Ltd
Volume(s)
4
Chapter(s) in Books
Emotional Intelligence and Advertising