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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
Branding of post-purchase ancillary products and services: An application in the mobile communications industry
Author(s)
Baker, W., Sciglimpaglia, D., Saghafi, M.
Type of Research
Peer-Reviewed Journal Articles
Date Published
2010, Before July
Contribution Type
Contributions to practice (applied research)
Contribution Category
A
Points
12
Publication Title
European Journal of Marketing
Volume(s)
44
Edition
5
Page Number(s)
547-566