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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
 Webnography: A New Tool to Conduct Marketing Research
Author(s)
Tyagi, P. K.
Type of Research
Peer-Reviewed Journal Articles
Date Published
2010, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
D
Points
5
Publication Title
The Journal of American Academy of Business
Volume(s)
5
Edition
2
Page Number(s)
262-267