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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
Crafting a Marketing Analytics Course for Undergraduates
Author(s)
Baker, A.
Type of Research
Peer-Reviewed Proceedings
Date Published
2013, Before July
Contribution Type
Learning and pedagogical research contributions
Contribution Category
C
Points
7
Location
New Orleans
Organization
AMA International Collegiate Conference