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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
Targeting Social Messages with Emotions of Change: The Call for Optimism
Author(s)
Peter, P., Honea, H.
Type of Research
Peer-Reviewed Journal Articles
Date Published
2012, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
A
Points
12
Publication Title
Journal of Public Policy and Marketing
Volume(s)
31
Edition
2
Page Number(s)
269-283