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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
The Role of the Emotional Intelligence as a Moderator of the Effectiveness of Advertising Disclaimers on Digitally Enhanced Images
Author(s)
Peter, P., Shyne, S., Krishen, A.
Type of Research
Peer-Reviewed Proceedings
Date Published
2013, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
C
Points
6
Organization
Advances in Consumer Research