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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
A content analysis study of the use of celebrity endorsers in magazine advertising
Author(s)
Belch, G. E., Belch, M.
Type of Research
Peer-Reviewed Journal Articles
Date Published
2013, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
B
Points
8
Publication Title
International Journal of Advertising
Publisher
Warc
Location
London, England
Volume(s)
32
Edition
3
Page Number(s)
369-389