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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
The Future of Creativity in Advertising
Author(s)
Belch, G. E., Belch, M.
Type of Research
Peer-Reviewed Journal Articles
Date Published
2013, After July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
C
Points
6
Publication Title
Journal of Promotion Management
Publisher
Routledge
Location
United Kingdom
Volume(s)
19
Edition
4
Page Number(s)
395-399