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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
Banglobalization: Korea Takes “PC Bangs” Global
Author(s)
Saghafi, M.
Type of Research
Peer-Reviewed Proceedings
Date Published
2014, Before July
Contribution Type
Learning and pedagogical research contributions
Contribution Category
E
Points
4
Location
Napa, California
URL
Wdsi.org
Abstract
BangAmerica was born in Korea in the late 1990s offering Internet-based tournaments and a ranking system for players and significant prizes for winning teams supported by corporate Korea. The idea of local teams competing, winners moving into regional games and holding national competition sounded so global that encouraged BangAmerica to expand into the United States and even before fully implementing the American plan, contemplated further expansion into Mexico and the UK as gateways to Europe and Latin America. The company has to decide if it is ready to expand beyond USA and if it should choose the UK or Mexico.
Role
Presentation
Organization
Western Decision Sciences Institutes
Panel
Case Studies