Skip repeated menu and go directly to contents

San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
The Role of Socialmediain the IMC Program
Author(s)
Belch, M.
Type of Research
Peer-Reviewed Proceedings
Date Published
2013, After July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
D
Points
5
Publication Title
Journal of Promotion Management
Location
Czech RepublicInternational Conference on Strategic Innovative Marketing
Volume(s)
19
Edition
4
Page Number(s)
395-399
Organization
International Conference on Strategic Innovative Marketing