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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
Advertising and Promotion: An Integrated mrketing Communications Perspective
Author(s)
Belch, M.
Type of Research
Books
Date Published
2014, After July
Contribution Type
Learning and pedagogical research contributions
Contribution Category
E
Points
4
Publication Title
Journal of Promotion Management
Publisher
McGraw Hill/Irwin
Location
Burr Ridge, IL
Edition
10
Organization
International Conference on Strategic Innovative Marketing