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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
Modeling Online and Offline Word of Mouth Behavior
Author(s)
Luo, A., Baker, A.
Type of Research
Peer-Reviewed Paper Presentations
Date Published
2014, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
E
Points
3
Location
Atlanta, Georgia
Organization
INFORMS Marketing Science Conference