Skip repeated menu and go directly to contents

San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
The real campaign: The effect of different types of advertising disclaimers on brand attitude
Author(s)
Cornelis, E., Peter, P.
Type of Research
Peer-Reviewed Paper Presentations
Date Published
2014, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
E
Points
3
Location
Marketing EDGE Direct/Interactive Marketing Research Summit, October 25th -26th 2014, San Diego, CA, USA