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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
Any way the wind blows. Manufacturing consent: How refutational two-sided messages steer ambivalent attitudes
Author(s)
Cornelis, E., Heuvinck, N.
Type of Research
Peer-Reviewed Paper Presentations
Date Published
2015, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
D
Points
4
Location
Society for Consumer Psychology, February 25th – 27th 2015, Phoenix, AZ, USA