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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
20YEARS Communications: 20 Leaders, 20 Questions, 100's of Lessons
Author(s)
Popović, K.
Type of Research
Books
Date Published
2013, Before July
Contribution Type
Contributions to practice (applied research)
Contribution Category
C
Points
7
Publisher
Transmedia
Location
Austin, TX
URL
http://www.amazon.com/20YEARS-Communications-Leaders-Questions-Lessons/dp/0989555046
ISBN
978-0-9895550-4-3
Abstract
From 1990 to 2010, communications went through radical change as technological innovation revolutionized the way that we communicate. Opportunities, challenges and uncertainties abounded. Communication converged on a mobile platform and splintered into countless channels and communities simultaneously. This books presents leading experts perspective on effective communications in this context.