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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
The Nostalgia Effect: A Field Investigation of Satisfaction among IS/IT Professionals in India
Author(s)
Briggs, R. O., Sindhav, B.
Type of Research
Peer-Reviewed Journal Articles
Date Published
2015, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
C
Points
6
Publication Title
International Journal of Management Research
Publisher
Apeejay Education Society
Location
New Delhi, India
Volume(s)
6
Edition
1
Abstract
Satisfaction is a key indicator of system success, and so has been the subject of much IS research. The nostalgia effect, whereby individuals feel satisfied or dissatisfied when thinking about past goal attainment or failure, has been observed to influence analysts’ decisions with respect to ongoing systems development. The Yield Shift Theory (YST) of Satisfaction explains the nostalgia effect as a function of changes in yield for an individual’s active goal set. This paper reports on an exploratory field investigation of the nostalgia effect among 105 working IS/IT professionals in India reflecting on past collaboration experiences. The study demonstrates empirically a measurable nostalgia effect, and reveals a strong association between satisfaction responses and the antecedents proposed by Yield Shift Theory.