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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
The effectiveness of emotional and rational regulatory (in)congruent messages for a fair trade campaign
Author(s)
Cornelis, E., Adams, L., Cauberghe, V.
Type of Research
Chapter(s) in Books
Date Published
2011, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
D
Points
4
Publisher
Advances in Advertising Research: Breaking New Ground in Theory and Practice
Volume(s)
2
Page Number(s)
107-118