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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
The impact of message sidedness on adolescents’ binge drinking intentions after peer pressure: The moderating role of issue involvement.
Author(s)
Cornelis, E., Cauberghe, V., Pelsmacker, P. D.
Type of Research
Chapter(s) in Books
Date Published
2012, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
D
Points
4
Publisher
Advances in Advertising Research: Current Insights and Future Trends
Volume(s)
3
Page Number(s)
69-79