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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
Being healthy or looking good? The effectiveness of health versus appearance focused arguments in two-sided messages
Author(s)
Cornelis, E., Cauberghe, V., Pelsmacker, P. D.
Type of Research
Peer-Reviewed Journal Articles
Date Published
2014, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
B
Points
8
Publication Title
Journal of Health Psychology
Volume(s)
19
Edition
9
Page Number(s)
1132-1142