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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
Regulatory congruence effects in two-sided advertising: The mediating role of processing fluency and processing depth
Author(s)
Cornelis, E., Cauberghe, V., Pelsmacker, P. D.
Type of Research
Peer-Reviewed Journal Articles
Date Published
2014, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
A
Points
12
Publication Title
European Journal of Marketing
Volume(s)
48
Edition
7-8
Page Number(s)
1451-1465