Skip repeated menu and go directly to contents

San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
The impact of refutation on source and message credibility in health messages: The moderating effect of issue ambivalence and argument tone
Author(s)
Cornelis, E., Cauberghe, V., Pelsmacker, P. D.
Type of Research
Peer-Reviewed Journal Articles
Date Published
2015, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
C
Points
6
Publication Title
Journal of Social Marketing
Volume(s)
5
Edition
3
Page Number(s)
241-257