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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
Me, Myself and I: When talking about yourself enhances your WOM.
Author(s)
Cornelis, E., Quaschning, S.
Type of Research
Peer-Reviewed Paper Presentations
Date Published
2015, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
D
Points
4
Location
The 2015 ACR North American Conference, October 1st – 4th 2015, New Orleans, LA, USA