Skip repeated menu and go directly to contents

San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
Health versus appearance focus in one- versus two-sided messages discouraging suntanning
Author(s)
Cornelis, E., Cauberghe, V., Pelsmacker, P. D.
Type of Research
Chapter(s) in Books
Date Published
2013, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
D
Points
4
Publisher
Advances in Advertising Research: The Changing Roles of Advertising
Volume(s)
4
Page Number(s)
203-212