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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
Regulatory congruence effects in two-sided advertising
Author(s)
Cornelis, E., Cauberghe, V., Pelsmacker, P. D.
Type of Research
Peer-Reviewed Paper Presentations
Date Published
2013, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
D
Points
4
Location
The 2013 ACR North American Conference, October 3rd -6th 2013, Chicago, IL, USA