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San Diego State University

Fowler College of
Business Administration

Intellectual Contribution

Title
Persuasive effects of two-sided social marketing messages.
Author(s)
Cornelis, E.
Type of Research
Faculty Research Seminars
Date Published
2014, Before July
Contribution Type
Discipline-based scholarship (basic research)
Contribution Category
F
Points
3
Location
Research Colloquium, School of Communication, San Diego State University.